Club Penguin Fruit Party 2012 Coming In August
As I was browsing the internet today, I came across a recent news article that states Club Penguin will be partnering with a children’s smoothie company called Innocent to begin a healthy eating promotion. Part of this promotion will result in Club Penguin creating several exclusive items that you will be able to obtain by purchasing a pack of Innocent’s smoothies and their fruit tubes. Each pack will have a unique code that users can use to unlock three fruit themed items with 24 to collect. Some of these items are a strawberry costume, an orange MP3 player, a kiwi armchair, and we will also be able to receive a pineapple igloo when all the items have been collected. Another part of the promotion that Club Penguin has decided to provide for Innocent and us is a Fruit Party which will be arriving to the island in sometime late August. The last thing that Club Penguin will be launched in part of this new promotion is a smoothie game where we will be able to mix our own smoothies. Here is the full article below:
Club Penguin Fruit Party 2012 Coming In August Article
innocent smoothies has joined with Disney’s Club Penguin to help persuade children to eat more fruit.
Launching on 8 August and set to run on-pack as well as being supported through online, TV and social media activity, the promotion provides exclusive items to collect on virtual world Club Penguin.
Every pack of innocent smoothies and fruit tubes for kids will hold a unique code which kids can use to unlock three fruit-themed items, with 24 to collect, including a strawberry costume for their penguin, an orange MP3 player and kiwi armchairs; with a pineapple igloo being received when all gifts are collected.
Gurdeep Loyal, kids brand marketing manager at innocent, said: “Innocent for Kids has always focused on making healthy eating fun for kids. We’re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life – through the fun fruit costumes, online party and smoothie game.”
Kids will also have the chance to win a trip to innocent’s Fruit Towers and have the chance to invent their own smoothies, as well as other prizes.
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, added: “Reflecting the shared values of innocent and Club Penguin, we’re looking forward to launching a creative, integrated campaign that will be fun for innocent and Club Penguin fans, while promoting healthy food choices and active lifestyles.”
As part of the collaboration, character Captain Rockhopper will throw an ‘online fruit party’ from 22 August, which will provide the launch of a new in-world game inspired by innocent, in which players can mix their own smoothies.
So, what do you think of the upcoming Fruit Party 2012, the exclusive items, and the smoothie game? I think I am most excited for the smoothie game as I love to drink smoothies as well as mix them with different flavors. I also am excited for the exclusive items as well. My favorite one would have to be the orange MP3 player. But, I am mostly excited for the party! We’d love to hear your thoughts in a comment below.